Disney and Adobe are building generative AI tools together
Summary
- Disney and Adobe have announced a multiyear partnership to develop proprietary, artist-led generative AI models for Disney's production pipeline.
- The collaboration grants Disney early access to Adobe technologies for use across theme parks, cruise lines, ESPN graphics, and Walt Disney Studios.
- The customized models will use Adobe Firefly Foundry to generate commercially safe, production-ready outputs trained on Disney's specific properties and world knowledge.
- Disney's Imagineering R&D division already utilizes the Firefly platform for theme park development as part of the companies' expanding relationship.
Why it matters
This partnership highlights the growing integration of enterprise-grade generative AI into major media and entertainment production pipelines, aiming to accelerate creative workflows while maintaining content safety.