Summary
- Amazon is rolling out a texting capability for its Alexa for Shopping AI assistant, allowing US customers to order groceries and receive recommendations via text message.
- Users can text descriptions or photos of items, and the AI will search listings, provide recommendations, remember personal preferences, and track sales.
- The feature is initially rolling out to a small group of US customers before expanding to millions more in the coming weeks.
Why it matters
This feature highlights the broader industry trend of integrating conversational AI shopping agents into everyday messaging channels, altering how consumers interact with e-commerce platforms.